ABOUT 7-ELEVEN

7-Eleven was founded in 1927 by J. C. Thompson under the name of Southland Ice in Dallas, Texas, U.S.A. Starting as an ice seller, 7-Eleven sold bread, milk and eggs in the evening and Sunday when most of other grocery stores had closed. This new initiative received good responses from customers and was an early form of the modern convenience store.

The store name “7-Eleven” was created in 1946, to reflect the company’s new extended hours, from 7:00am to 11:00pm, seven days per week.

Nowadays, 7-Eleven has become the largest convenience store chain in the world. There are over 62,000 stores across the globe, serving millions of customers in 19 countries. There is new store open somewhere in the world every 2 hours.

ABOUT 7-ELEVEN VIET NAM

The first 7-Eleven store in Viet Nam opens in 2017, making Viet Nam the 19th country to host the world’s largest convenience store chain.
Seven System Viet Nam (SSV) is the Master Franchisee of the 7-Eleven convenience store system in Viet Nam, based in Ho Chi Minh City. SSV is a group of dynamic professionals who relentlessly make great efforts every day to continue the success story of this iconic brand.

International Quality for Vietnamese

The success of 7-Eleven in 19 countries around the world and the value their stores bring to their customers and communities is our motivation for bringing this global brand to Viet Nam.

Quality and Convenience

Our mission is to always put our customers first – bringing them fresh food, convenient products and essential services compatible with the culture and lifestyle of a modern and dynamic Viet Nam.

Responsible Business

7-Eleven will work together with our customers, partners, employees and our communities to build a sustainable and growing business here in Viet Nam.

MILESTONE

1927

The Southland Ice Company is founded in Oak Cliff, Texas. The world’s first convenience store is born.

1937

Southland Ice Company President and Founder Joe C. Thompson Jr. takes Uncle Johnny’s idea to other local ice docks. The new “convenience stops” are called Tote’m Stores.

1946

The name changes from Tote’m Stores to 7-Eleven to reflect the new extended hours – 7am to 11pm, seven days a week.

1963

First 24-hour operation introduced (Austin, Texas and Las Vegas).

1964

7-Eleven enters the franchising business with the purchase of several Speedee Mart franchises in California.

1965

The Drink Revolution – It starts with the launch of the Slurpee^® drink and the world’s first coffee to go

1974

First 7-Eleven store opens in Japan.

1980s

7-Eleven continues opening new international locations, including stores in Australia, Sweden, Taiwan, Hong Kong, Singapore, Guam, Malaysia and the Philippines.

June 2017

First 7-Eleven store opens in Viet Nam.

“More to come…”